Hello,
I'm Rashad Mattison a Digital Marketing and
Social Media Specialist.



Examples of Video Content Creation



Long-form Video Examples



Examples of Graphic Design



Examples of SM Paid Advertising, SM Consulting and Email Campaigns, And Web Design



Social Media Advertising



By creating consumer personas, analyzing data, and curating/creating relevant content and posting schedules I can execute successful social media campaigns resulting in increased engagement, brand awareness, and audience growth. The Instagram post boost pictured to the left outperformed previous company ads amassing approximately 80% more likes than previous organic posts. This ad also increased the channel following by 20% on an ad budget of $30.



Social Media Consulting



I consult with brands like Barbells and Burnouts conducting market research, Social media listening, Content Scheduling, Content Creation, and Audience Targeting to help brands leverage their social media presence to build their platforms and increase sales. I've helped Barbells and Burnouts grow their Youtube and Instagram following by 800 total followers in 3 months.



weBSITE dESIGN


My services include developing comprehensive brand kits to ensure visual consistency and professionalism, along with custom content creation such as graphic design and video production. I also provide strategic copywriting that establishes a distinct brand voice and clearly communicates each company’s services and value proposition. Beyond website creation, I offer ongoing management, including updating landing pages with fresh content and relevant information. I also plan and execute Google Ads campaigns, and track performance using Google Analytics, reporting on key KPIs to ensure my clients reach their business goals. For example, with 3R Landscaping Services, I led targeted Google Ads campaigns that directly resulted in customer leads via phone calls and email inquiries, while also increasing overall web visibility and engagement. My approach blends creative execution with data-driven strategy to deliver meaningful, measurable results for every client.


Email Campaigns



I've used Mailchimp to conduct email campaigns to nurture leads for emerging brands. Pictured to the left is an example of an email campaign executed for the South Atlantic Conference of Seventh-day Adventists. Using a pop-up form embedded on the Conference's webpage I've amassed a database of approximately 1,000 users within 5 months and averaged an open rate of 70% and have observed an increase in website traffic and social media engagement as a result of conducting various email campaigns for this company.